A one-star from someone who was never your customer is costing you jobs every week. We get it removed, and you only pay if it comes down. Then we put a system in place so the real reviews keep landing while you keep working.
You know the one. The reviewer who was never a customer. The competitor with a fresh account. The complaint about how your van went round a roundabout. The review that's clearly about a different business with a similar name. It's sitting on your profile, dragging a 4.9 down to a 4.4, and every customer comparing three businesses can see it.
Google will remove reviews that break its rules. The catch is that the first report goes to an automated system that says no to almost everything, and most business owners stop there. We don't. We build the case, file it under the right policy, escalate it to a human reviewer, and keep going until it comes down or Google gives a final answer.
You send us your business name. We go through every low review, tell you which ones Google will remove, and quote each one.
You add us as a manager on your Google profile, which takes you two minutes and gives us no access to anything else. We gather the evidence, file the report, and when the automated system rejects it, we lodge the appeal that gets read by a person.
Most decisions land inside two to three weeks. If the review is removed, you pay. If it isn't, you don't, and we'll tell you why.
The big removal firms charge $500 to $1,500 a review and quote it after a sales call. We do it for tradies and workshops at a price that makes sense for a sole trader, and we tell you the number up front.
Sparkies in Preston, chippies out past Frankston, plumbers doing the run between Werribee and Point Cook. If you finish jobs and want more reviews without chasing customers, this is for you.
I'm Josh, a chippie here in Melbourne. I've finished plenty of jobs where the customer was rapt, shook my hand, said they'd leave a review... and never did. Not because they were unhappy. They just got busy and forgot. That's reviews you've earned, gone.
So I built ReviewLoop to do two things. Get the reviews you never deserved taken off, properly, through Google's own process rather than by shouting at the reviewer. And do the asking for you, at the right moment, in your business's name, so the reviews you did earn actually land. Everyone gets asked the same way, no filtering, no funny business. And if someone's not happy, you find out that hour instead of reading about it a week later.
Josh · founder of ReviewLoop, and a Melbourne chippie
A clean profile with 6 reviews still loses to a competitor with 60. Once the damage is gone, this is how we make sure it never matters again.
If it breaks Google's rules, usually yes. Never a customer, competitor, off-topic, attack on a person, fake account: those come down, though it can take a couple of appeals and a few weeks. A genuine unhappy customer stays up no matter who you pay. We tell you which is which before you spend anything, and if we file and it doesn't come down, you don't pay.
Two minutes to add us as a manager on your Google Business Profile, and anything you've got that shows the reviewer wasn't a customer: a search of your job records, an invoice list, a screenshot of their profile. We do the rest.
Because everyone reading your profile sees it, and a business that publicly fights with customers reads worse than a business with one bad review. The reply is for the next customer, not for the reviewer. We'll write it for you if you want, but the real fix is getting the review off and burying what's left under real ones.
You find out immediately. A low rating fires a text and an email to you within the minute, with their name and number, so you can ring them the same day. We don't hide your review link from unhappy customers. Google banned that in April 2026 and businesses still doing it are getting warning banners on their listing. Getting in front of the problem fast works better anyway. Most people who get a call back that afternoon don't post anything.
In April 2026 Google banned selective review requests, meaning only asking the customers you think will say something nice. Plenty of systems being sold to tradies right now still work that way, and it's the business that wears it, not the software company. We ask every customer the same way and send everyone the same link. Slower on paper. Nobody's profile gets flagged.
Three details, that's all we need to start. We'll go through every low review on your profile, tell you which ones Google will remove and which it won't, and what it costs. If nothing's removable, we'll say so and it costs you nothing.